From Barefoot Landing to the Southern border of North Carolina, the communities that make up the North end of the Grand Strand are truly unique. Some of the best beaches and oldest traditions can be found here. Atlantic Beach is small but mighty, with tremendous history and close proximity to both the North end and Myrtle Beach. Wrapped around Atlantic Beach is the historic North Myrtle Beach area, renown for its charming restaurants and traditional beach homes, a favorite that families return to for decades and generations. Kayak the inland tributaries of Cherry Grove, leading out to the point beaches and some of the most pristine estuaries in Horry County. Little River is known for its fishing and fun, shopping and dining, and the lifestyle here tends to be fun and lively. Choosing to make the North end home means starting your beach life in the best possible way.